Some Basic SEO Dos and Don’ts

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Some Basic SEO Dos and Don’ts

Search Engine Optimization (SEO) is a constantly changing industry. There are rules and principles that should be applied carefully in order to fully achieve its benefits. While new algorithms are rolling out every now and then, there are certain rules that are always referred to as the backbone of a good SEO campaign. Some of them are things you should absolutely follow, and some of them are things to always steer clear of.
 

Dos

If you have a local business, local SEO is extremely important. Make sure that your business is listed on every single citation site if possible. You should also constantly make sure that all of these citations are updated and matched up.
 

Don’ts

Some businesses think that Search Engine Optimization is a waste of time and they can just rely on Google AdWords instead. Paid Advertising helps, but organic search optimization is certainly more beneficial and economical in the long term.
 

Dos

You should always optimize your sites for visitors. They are the potential leads who eventually convert to actual sales. Happy visitors also tend to come back to the site in the future or refer the site to their network. Either way, you are smart to invest in a user’s experience.
 

Don’ts

Do not optimize your site just for the search engines. We get it, it’s tempting trying to do everything to stay on the first page of the search results page. However, when you get carried away with playing the rank game, you might unintentionally sacrifice some good user experience.
 

Dos

Do create great, coherent, and easy-to-read content. This links back to the point about user experience: the easier it is for visitors to read your content, the higher the chance of them coming back to your site.
 

Don’ts

While it sounds good on paper that the more keywords you have on your website, the higher it is ranked, this is actually not true. Google Search technology is developed to recognize bad keyword stuffing practices and penalize the business.

Nam Le
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