Social Media Trends for 2022

Digital marketing is ever-changing, and with new social media platforms coming out all the time, the trends change with them. As we move into 2022, you may want to shift your focus toward social media. At Boston Web Marketing, we are here to help grow your business and achieve your goals. Continue reading to learn more about some social media trends for 2022.

Instagram Reels are the Future

In order for your Instagram strategy to be successful, video content needs to be there. Instagram is making a significant shift as more users say they prefer more entertaining video content. 

Your content needs to be creative, innovative, and entertaining in order for it to reach the maximum amount of users. It’s also important to note that the average attention span has decreased over time. 

Video content needs to tie back into what your brand offers. You can’t simply jump into trends with no real vision of your brand. Try calling people back to your booking page or featuring 2-4 products each month in a fun way.

Long-form Content is Back

With the growth of TikTok, Instagram Reels, and now YouTube Shorts in 2021, it is clear that short videos are a component of success. However, in July 2021, TikTok began rolling out 3-minute videos. Reels are now available for up to 60-second videos. 

As more and more platforms introduce audio and video content, it’s essential to get comfortable in front of the camera now. Depending on the subject of your content, longer videos may be a good way to bring in skeptical users. 

By using short videos to hook them, longer videos can bring your audience to the next level. 

E-Commerce is Growing on TikTok

With TikTok expected to reach 1.5 billion users by the spring, it is clear this platform is here to stay. As we move into 2022, developers are looking for more ways to improve monetization.

TikTok is looking to combine live-streaming with in-app purchasing features to help creators and users get the most out of their experience. With a recent partnership with Shopify, TikTok has already allowed its creators to create their own in-app stores. 

It’s also important to mention the overall lifespan of trends is becoming shorter. It’s assumed there will be tools to help predict trends before they blow up. 

Grow your Social Media with Boston Web Marketing

Social media is constantly changing, and it can be hard to keep up while supporting your business. That is where the BWM experts come in. Call us today to get started on your plans for 2022. 

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