Over the past year, there has been a significant drop in various social media platforms and their engagement rates. Because of this, we’re seeing an increase in paid ads for brands and businesses. But for those that can’t afford paid ads, what are they to do? If you don’t have the funds to include paid social media ads, it’s important that employees come together to achieve the same social media goal. To ensure you achieve the most out of social media, Boston Web Marketing has a few suggestions!
- While you don’t need a degree in social media to run a successful campaign, it is helpful to have some basic knowledge. For some, the thought of tweeting or posting can see stressful. Provide your employees with a social media 101 training to avoid that stress and bring employees up to speed.
- To ensure that your content is reaching others, you need to make sure that you have the numbers. There’s no way you’ll receive any social media engagement if you don’t have a following. Ask employees to share the company news on their social media profiles.
- We’ve heard a lot of people saying that social media is just a fad and that it will fade out soon, but that’s simply just not true. It is one of the biggest platforms for sharing and communicating.
- Typically, employees don’t see how much their sharing of a post will contribute and help the business. When you share your company’s post, all of your friends will see it and then have the option to share it with their friends and so on and so forth.
If you’re still unsure about using social media for your business or brand, reach out to Boston Web Marketing. We are happy to discuss out social media optimization services and implement a plan that will work for you.