Today, there are many different social media networks available for your disposable such as Facebook, Twitter, YouTube, Instagram, Periscope, and SnapChat. If you are a business owner, it’s important to figure out what social media network works best for your business.
Here are some tips to help you figure out what networks to focus on:
- Target audience: Try to define who your target audience is, who you are trying to sell your product or services to. Once you narrowed down your audience, find out what social media platforms they use the most. If you are seeking professionals, you might want to optimize Facebook and LinkedIn. If you are targeting teens and a younger generation, Snapchat and Instagram will be the best place to start for your business.
- Turn to your Existing Customers: If you see your customers daily, the best way to see where your audience is by simply asking them! Another way to figure out what social media networks your customers spend their time is by using tools like SurveyMonkey or PollDaddy on your website.
- Competitor & Industry Research: If you are a new business, it might be helpful to do some industry research. Try to find businesses in your industry and figure out which social networks work the best for them.
It’s important to do the right amount of market research before investing your time and energy into a social media platform that isn’t the right fit for your business.