Whenever there is a new year, there is certainly going to be a new batch of trends and cultural changes. When it comes to social media marketing, this statement remains true, especially in these times where seemingly the whole business world has shifted to online or remote affairs. In this blog, we’ll be taking a look at social media marketing trends that are either anticipated to begin or continue in the new year. If that sounds interesting, keep reading below for more information!
What Many Are Predicting
If there’s one safe prediction to make for 2022, it’s that social media isn’t going anywhere. As the world continues to grapple with the complications of the COVID-19 pandemic, thus dampening in-person communications, social media is arguably about as prevalent and ubiquitous as its ever been. Whether it’s Facebook, Twitter, Instagram, or even TikTok, social media platforms have become hubs of creating and sharing content, as well as just simple person-to-person communication.
In the new year, many agree that social media’s popularity is likely to grow in size. In fact, one could even argue that social media is deviating away from a ‘trend’, instead becoming a phenomenon that will remain powerful for years to come.
With that being said, if you haven’t already, it’s smart for your business to invest in an effective social media marketing strategy. Due to the massive influence of social media, successful campaigns will more than likely bring you a positive return on investment, including more leads and brand awareness for your company.
Speaking of “Influence” …
The landscape of social media has drastically changed throughout the years, beginning as a primitive way for people to socialize online, and now evolving into a legitimate career and marketing tool. One of the most talked-about trends in social media is the concept of an ‘influencer’, a person who uses their prominent or ‘influential’ online platform to sway the public into buying a product or service. On a conceptual level, an ‘influencer’ is not much different from a celebrity ambassador, but is more exclusive to social media. This is another trend that 2022 will most likely continue to popularize.
Looking For An Effective Social Media Strategy? Contact Boston Web Marketing
If you’re interested in building out your social media strategy with experts, Boston Web Marketing is here to help. Our digital marketing team will walk you through the process, assisting with narrowing down your goals and creating optimized content for your social media channels. To contact us, give us a call at (857) 526-0096!