It can’t be said enough that social media is a key component in the SEO process; without it, you can damage your search results significantly.
Why Social Media Is Important
A survey, which was conducted late, last month, found that 50% of the companies that are struggling with SEO are not using social media! Successful companies, on the other hand, are implementing social media strategies along with other important SEO tools. About 38% of the businesses that are successful with SEO strategies have a social media plan of some kind integrated into their game plan. Those companies who aren’t ranking as high as they would like, 48% of them only have a limited social media plan. Even worse, 52% of the unsuccessful businesses have absolutely no social media plan implemented.
How To Improve Your Social Media
A lot of people do not realize the fact that social media content rank very well on search engines; for example, Yelp and the reviews people leave your business come up in searches all the time. Potential customers rely heavily on Yelp, and the reviews other customers have left; they take these reviews into account before they choose to use a company or not. If you don’t have a Yelp account, you’re missing a great opportunity to showcase some of your best work.
Google My Business
Google My Business is extremely important to your site and should be one of the first platforms you set up when building a new website. If you do not have a Google my business there is a possibility that you are hurting your rankings. Google My business ads your site to Google Rank’s brain & also allows you to post some social media posts that will show up on multiple platforms.
Start trying these strategies to improve your SEO. If you do not have any social media accounts it is never too later to start! We recommend you set up one social media platform at a time to ensure that you do not get overwhelmed. Starting social media will give your site its own identity and help you improve your brand.