Social Media Engagement & Driving Traffic to Your Site

With Social Media becoming an ever-growing behemoth of how information is spread and shared across the globe, it would make sense as a business owner to look into social media engagement & driving traffic to your site. If you are any bit familiar with Social sharing, you might be familiar with the term “Viral,” this is simply a term that refers to any content shared on a social platform, whether it was created by an individual or business, that has gained national attention; these posts can be funny, helpful, or informative.

While there is no guarantee that any of your posts will go viral, this is a great article to show you what social media can do for your business, and how driving traffic through a social platform can bring in additional revenue, a larger digital presence, and create a community of loyal customers in the process.

Social Platforms

Social media has come a long way from the early 2,000’s, we now have infinite and unlimited access to information from anywhere in the world. With social media becoming a rapidly growing source of information, social platforms have begun incorporating their own search functions for local business as well as adding posts into searchable results. If you are unsure of just how powerful social media has become, just think about the 2.38 Billion monthly users that may be searching for a business like yours.

Service Sites

Depending on your industry, listing your company on a Service listing site such as Angie’s List, Houzz, or Porch can be greatly beneficial to your business as all of these platforms help to give your business additional exposure. When it comes to listing sites, it is better to have many than none at all.

As each platform may have a slightly varying user base, by being listed in multiple places, you increase your reach and put yourself in front of a larger group of people that need your goods and service. Like mentioned above, not all platforms suit each industry, it is best to determine what pages are best for your site based on what other companies are utilizing.

Google My Business

Google is always coming out with something new that will benefit marketers, consumers, and business owners. Google has recently unveiled Google Posts on Google My Business, this tool allows users to ask questions and engage directly with the brand, without ever having to go to their website. At first thought this might seem crazy, you may ask yourself how will this benefit my business if people won’t even go to my page? Simple, Engagement; by sharing content & actively engaging with potential customers, you increase your digital exposure, and increase the likelihood of a new conversion.

All in all, it is important to make sure that you are posting the right content based on your audience. Increased engagement can be done by promoting deals, engaging with your audience, and actively posting content, these efforts will yield results, boosting your business for the better! For tips on other forms of content sharing view our blog on “The Most Popular Types of Digital Content”

Help with Optimizing your Content

If you are interested in social media engagement & driving traffic to your site, or if you need help with optimizing your content for search engines, then Boston Web Marketing is your go-to agency for everything digital marketing. We specialize in getting you found quick so you can focus on your business and your customers. For more information on our services or to get in contact with us, call us at 857.526.0096.

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