Social Media Content Trends for 2020

Social media is always changing, with technological advances, in terms of devices and platforms, enabling several new ways for people to interact. Think back to the rise of Stories – a few years ago, Stories weren’t even a consideration, and now more than a billion people use Stories every day across Snapchat, Instagram and Facebook alone. The rise of stories increased the use of AR tools like face filters, while VR tools are also on the rise, along with home assistant devices, and voice search. It can difficult to keep up with the latest trends and it can be challenging to find fresh social media content ideas when you have to post something every day on multiple platforms. Fresh, quality content that attracts users’ attention and keeps them informed is important. You want people to get excited to see what you post next, which makes them more likely to engage with your posts—and maybe even become a customer.

At Boston Web Marketing we’ve put together this cheat sheet of rising trends that brands need to be aware of in their 2020 digital strategy planning.


By 2020, digital videos will drive more than 82% of web traffic. If you aren’t using videos that is a lot of reach and engagement you’re missing out on.

There are plenty of platforms to use to share video content on including:

  • Facebook, Instagram & Snapchat Stories 
  • IGTV
  • YouTube
  • Live video on LinkedIn, Facebook, Twitter and Instagram
  • Tik Tok
  • In-feed videos on Facebook, Instagram, LinkedIn, Twitter, and Pinterest

To get the most reach its best to upload videos directly on each platform rather than sharing the YouTube or Instagram link.  Don’t leave out the younger generation and make sure to post your content on TikTok. Remember to keep those videos to be short and fun. 

Live Video

In addition to video posts, try posting live video updates to your social channels. Four out of five people would rather watch a live video than read a lengthy blog post, according to the New York Magazine. This works best for hosting previews to upcoming products or live demonstrations of your services. 

Company news

Share exciting news about your organization on your social media feeds. Always make sure to personalize it. Share a photo of your team celebrating from the recent holiday parties or your next corporate outing.  Show off your new product or your important hire. Company updates are especially important on Twitter, where most of their users are there for breaking news.


GIFs, the simple moving images, are a popular fun way of communicating on social media. This is a way to add your signature to make a post stand out. You can even make your GIF a response to a witty joke related to lighthearted content. Use your GIFS to take part in ongoing cultural conversations, trending topics, and stay up to date on pop culture. Facebook and Twitter have integrated GIF search engines that allow you to find the perfect GIF by searching keywords. To create your own  GIFs you can use the site Giphy.

User-generated content

Use your fans, they enjoy your products and services just as much as you. Reach out and ask to repost it on your accounts. It’s a great way to expand your social media posts and to show some appreciation for your devoted customers. On Twitter, retweet or quote retweet to share posts that boost your company. On Instagram, InstaRepost or Repost allows you to share content from other users.

With this cheatsheet of solid content ideas for each of the major social platforms, you’ll be ahead of the curve in the new year. Put these content ideas to work and grow your business with Boston Web Marketing’s help. 

We Can Help Your Business Stay On Top in 2020 with Original Content!

The Boston Web Marketing team specializes in curating unique original content for a variety of companies in many industries. When it comes to promoting your products, services, and growing your business through organic or paid mediums it’s important to get found quick. If you are interested in growing your business online or want to optimize the content on your website or social platforms, give Boston Web Marketing a call today at 857-526-0096 or contact us today!

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