There’s no question about it: the world of marketing is becoming increasingly online, and there are no signs of it slowing down anytime soon. While traditional web marketing practices such as SEO and online ad campaigns remain effective in their ways, social media marketing has risen in popularity in recent years, as it is a proven and relatively simple way to attract more interest to your brand or business. If you are not well–versed in social media, getting started on your social media marketing campaign can be an overwhelming task, which is why, in today’s blog, we’ll be taking a look only at the most essential and trending social media apps that you’ll need to market your brand or business – learn more by reading below!
Chances are, if you are hearing about a pop culture trend in the year 2023, it most likely came from TikTok. The app first gained widespread popularity during the COVID-19 pandemic, but its continued relevance proves that the app is here to stay. TikTok has helped countless businesses and brands go viral and is relatively easy for all to use. TikTok features primarily short-form video content (also known as TikToks) that are fairly easy to make.
Especially since being acquired by Facebook/Meta, Instagram continues to be one of the most relevant mainstream social media apps for marketing purposes. It remains a great way to gain exposure and get the word out about your business through content such as photos and videos, in addition to hashtags and geotags. Instagram allows you to easily create business profiles where you can interact with both your customers and other businesses with ease.
Facebook is perhaps the most well-known social media platform, and for a good reason, as virtually every business has some sort of presence on it. Facebook even offers specialized ad campaigns to help your business stand out among competitors. A Facebook business profile is easy to create, use, and optimize for your marketing goals
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