Along with the likes of Facebook and Instagram, Twitter has rose to become a social media heavyweight of the digital age. It has also become a great platform for businesses to broadcast themselves to both customers and the public alike.
Of course the chances are high that you’ve already heard of Twitter, but in today’s blog, we’ll be exploring how to give your content more exposure by using various SEO-related practices. If that sounds interesting to you, keep reading below for more information!
The Importance of Using Keywords
The same way that you would do for your website, on Twitter, you’ll want to emphasize important attributes of your business by using keywords. For example, if you were a window replacement contractor, the ideal keyword to use would simply be ‘window replacement’ or ‘replacement windows’. When creating content on Twitter, you’ll want to highlight this. For example, one of your tweets could read:
“Looking for window replacement near Encinitas, California? Anderson & Son has you covered!”
It’s also important to note that keywords are not necessarily limited to the services or products you offer. It can also pertain to locale or region – hence why town names such as ‘Encinitas, California’ are important to include.
Get In Touch With Your Audience
Though this may go without saying, it’s always a smart business practice to speak the same language as your customer base (not literally). You can do this by using relevant hashtags and capitalizing on local trends or events. For example, if you were a restaurant in Encinitas and there was a local surfing festival taking place, you could say something along the lines of:
“Are you looking for a bite after the surfing festival? Come on down to our restaurant for some delicious food and drinks!”
By using this strategy, not only do you get closer to your customer base, but you can also boost your chances of getting leads!
Use (Relevant) Hashtags
Hashtags aren’t there just for show. You can use hashtags to give a promotional edge to your content, no matter what it centers around. Similar to the aforementioned tips, hashtags are a way to target certain attributes of your business, whatever you decide to promote. Using the previous example of a restaurant in Encinitas, CA, you could use hashtags such as “#EncinatisRestaurant” , “#EncinitasBar” , “#FoodinEncinitas”, or something along the lines of that.
Need Social Media Marketing? Contact Boston Web Marketing
Our expert team will promote your business using a variety of strategies! If you’re looking to get your business’ social media presence off the ground – just give us a call at ! We look forward to hearing from you and getting started!