Having an online presence for your business is essential and exceptionally competitive for search engines like Google or Bing. An effective SEO strategy for your small business can help you build a presence on search engines and stay competitive in your market. This blog will teach you the importance of small business SEO, the benefits, and four actionable strategies to help you rank better on search engines.
What is small business SEO
SEO, or Search Engine Optimization, is about building your online presence to be more discoverable on search engines. Similarly, small business SEO is about applying strategies and techniques that can help your small business’ website. This process is necessary because your website becomes more user-friendly and visible on search engines for your products, services, and content with the right strategy and implementation.
Small business SEO vs local SEO
It’s crucial to distinguish small business SEO from local SEO, as they are different concepts, and knowing the difference can be essential for your business. SEO for small companies only applies to small businesses regardless of location. On the other hand, local SEO is a category of SEO that improves your online presence to appear in location-based searches. Local SEO applies to any business, large or small, that has a physical location.
Benefits of SEO for small business
The following are three significant SEO benefits for your small business:
Increase in traffic
By optimizing your online presence with SEO, you can increase the traffic to your website, social media pages, and Google Business Profile. As the traffic grows and more users engage with your content, you will have more opportunities to convert these visitors into clients or customers.
With the proper optimization of your website, you will start ranking higher than your competitors. Your pages will start ranking for relevant users for specific keywords in your industry. This result is an excellent sign because more users will interact with your products and services, which helps improve leads and sales.
Build credibility and authority
A good SEO strategy helps build credibility online through high-quality and helpful content. Ranking high on relevant keywords on Google means that users and search engines trust your website. This leads to more people and businesses linking your content on their websites, which means more traffic, leads, sales, and many opportunities for your business in the long term.
Four strategies for small business SEO
Conduct keyword research
The first crucial step of an SEO strategy is conducting keyword research. Keyword research identifies essential words and phrases people enter into search engines like Google.
This process aims to help you understand what type of content your audience is searching for or how your website is found by users online. By doing keyword research, you will find the right words for your website when writing content, giving titles to pages, and picking URLs.
Write high-quality, relevant, and helpful content
A secret to rank well on search engines is to create relevant and helpful content to users online. As a small business owner, you may think there is little to no content to create. But with the keywords research strategy, you can discover thousands of potential content in the industry through targeted keywords that you can rank for online and become an authority.
Ensure your page content, the main topic or keywords, and the intent are aligned when writing content. This aims to help users get knowledge or provide answers to what they are looking for. Use the search engine results as an inspiration, but avoid writing duplicate and plagiarized content from competitors. Google algorithm understands when your content is unhelpful or duplicated and can penalize your content as a result. On the other hand, helpful and high-quality content will rank higher on search engines.
Meta tags are the information about the page on search results when you search for a specific topic or query. This information includes:
- Page title or title tags: The main anchor that appears as a clickable headline on the search engine results page. They should be 60 characters long and include the primary keywords.
- Meta description: A concise summary of your web page content. They should be less than 156 characters long, include the main keywords, and be concise and relevant.
Alt-text is placed within an HTML code to describe an image within the website. You should add an alt-text for images you published on the website, as it makes your content and pages more accessible.
Implement a local SEO strategy
As mentioned, small business SEO differs from local SEO, but local SEO is an excellent strategy for small businesses if you have a physical location and rely on local traffic.
Be sure that your information, such as your business name, address, and phone number (NAP), is consistent across many online directories such as:
Ensuring that your information is consistent and available in these directories helps you build credibility and authority, as the following platforms have massive authority.
How Boston Web Marketing can boost your business SEO
At Boston Web Marketing, we offer many small business SEO strategies, services, and implementations at a robust level that can help you become more authoritative and credible in your industry. From creating tailored content for your target audience to optimizing your website to rank higher on search engines, we offer many solutions to level up your SEO. Contact Boston Web Marketing today by calling 857.526.0096 or filling out our online inquiry form here to see how we can help you get found online.