3 Signs Your Website Needs A Refresh

The content throughout your website is among the most critical aspects of attracting visitors and potentially gaining conversions. While some may want bright images and infographics, the SEO value that comes from them differs from what informative content, internal links, and calls to action can bring you. It is important to periodically update your website to ensure it reflects current information, helps boost your rankings, and is still applicable to your business. Knowing when to update your website can take time and effort, but here are some tips to help you get started. 

Your content is no longer relevant.

When first writing pages for your website, you may follow keyword trends to drive traffic from potential customers, especially people more inclined to convert into bona fide leads. However, when the page stops driving as much traffic as it used to and people are no longer calling or filling out your contact form, your copy is an excellent place to start looking to see if it is still relevant to your offerings. Because trends are constantly changing, going through your website content to see what could be edited at least once every twelve to eighteen months can help you maintain your search rankings and keep potential clients interested in what you offer. 

Your competitors provide better solutions.

Look at the content you have on your past, highest-performing pages. Look at them against what competing businesses in your industry and area say about the same services. If they provide a more precise and comprehensive solution to what the customer is likely asking for, it is time to redo some of your copy. Answer the questions, concerns, and problems that your business can solve in a unique way, making you seem like the expert in the field and the best company to work with to solve your customer’s questions and needs. 

The original website was built hastily. 

Many owners may take marketing efforts into their own hands at the start of a business. However, website design and content creation on a small budget can help your website in the long run. Compelling website copy is rich in keywords and descriptions about your business, including how customers can benefit. Short, concise pages might look less threatening and overwhelming to a customer, but the benefits of longer content can help you for a long time. 

Contact us for website audits & content refreshing.

If you have had the same content on your website for some time and aren’t getting the same results from online traffic and conversions, contact Boston Web Marketing today. We can perform a content audit and develop a strategy to kickstart your SEO efforts

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