Should Your Site Be Mobile Friendly?

Mobile use is growing rapidly, now at 75% as of December 2014. This is critical for businesses since 94% mobile users are seeking local information from their smartphone. With the increase of mobile users shopping on their smartphones, Google will soon be releasing an algorithm that penalizes non mobile-friendly sites.

What Exactly is Mobile Friendly?

Google insist that a mobile-friendly site must meet the criteria listed below:

  • Avoid Flash
  • Readable text that does not need zoom
  • Content is sized according to the screen
  • Links are spaced out so the correct one can be tapped

How Can I Test My Site?

If you are looking to test your entire site, use the Google Webmaster’s Mobile Usability Report. Check individual URL’s with the Google Developers Mobile-Friendly Test Tool.

Whether you have a large of small business, you will definitely be in need of a mobile-friendly site. Contact Boston Web Marketing for a professional, fully responsive site.

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