Should You Write Your Content for Search Engines or Users?

When it comes to SEO, writing high-quality, unique content is very important for communicating to search engines that your site is active, and should be regularly indexed and ranked. However, when it comes to creating content for your site, search engine optimizers often wonder whether they should focus on writing for users, or the search engines that rank their sites.  However, it is important to remember who will actually be reading the content: the users. While it can be tempting to write content for optimization, it may not actually benefit your rankings if you do not write content that answers users inquiries.

When trying to answer the question of whether to write for SEO or users, it’s important to remember who Google is as a company. Google is the internet’s most used search engine by far, and for good reason.  Google meticulously updates their algorithms in order to provide users with the most accurate, relevant information to answer their queries, which brings us to the who Google is; a company that has always built their product with the user in mind. Google wants to put the most useful information in front of their users, and this is why they do not need optimizers to write content geared specifically towards SEO. Google’s constant updates are produced with the intention of providing users with the most relevant information to their search queries, so regardless of how many keywords are stuffed into your meta titles if the content doesn’t answer the inquiry, it won’t rank well. This is why it is important to ensure your content is written for the user, not the search engine. Google is always working on ways to improve the content that it displays to users, and the best way you can ensure that your content is displayed is to focus on writing high-quality content! Here are a few tips for producing high-quality content for your site:

  • Decide On a Topic and Stick With It: Make sure the purpose of your content is clear to readers, so they’re not three paragraphs into your work, wondering what your point is.
  • Research & Write Well: In order to make sure you write high-quality content, be sure to research your topic thoroughly. You may not be an authority on the topics you’re writing about, but if you make an effort to be as informed as possible, you can produce quality content without having spent years in the industry.
  • Proofread & Edit: Once you’ve produced your content, you will want to ensure that you proof-read and edit. Few things make you look like less of an expert than having a piece of content that is littered with typo’s, run-on sentences, and poor punctuation.
  • Cite Sources: If you use data or statistics in your content, be sure to cite your sources so users and Google alike know that your information is accurate and real.

Overall, as long as you focus on laying out a clear topic, researching it, and proof-reading your work, you can produce high-quality content that both users and search engines will respond to. Don’t stuff your content full of keywords that have nothing to do with the content to drive traffic. Focus on establishing yourself as an intelligent, well-spoken source of information on a topic and your rankings will naturally increase due to Google recognizing that users answer their inquiries on your site. Focus on writing for your users, and your rankings will rise!

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