Should You Worry About the Google Mobile-Friendly Algorithm?

In case you haven’t seen it, Google is rolling out a new mobile-friendly algorithm on April 21st that promises to have a bigger impact than the Google Penguin or Google Panda updates did.

A source at Google confirmed that the new algorithm will have a “significant impact”  on mobile search results.  This may not be bad news if most of your traffic comes from non-mobile sources, but if you currently get a lot of visitors who find you on their smart phones or tablets, you’d better prepare.  Currently is its estimated that 50% of Google searches are done on mobile devices.

If you use Google Webmasters Tools, watch for a message about your site.  You can also run a test on your site by using the tool located here.


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