Should You Include Photos in Written Content?

We all know how addicting digital media can be. With social media apps like Instagram having over 2.35 billion monthly users, it’s hard to argue how photo and video content can engage users. But, for digital resources like websites and blog posts, is a picture really worth a thousand words? 

Benefits of Using Photos in Digital Content

Although you may associate photo content most with social media platforms, there are plenty of other cases where you can and should be using photos to improve the user experience. Although the actual purpose of the photo may differ based on your specific website goals, three important reasons to utilize photo content for written content are: 

    1. Break up the page: Think of yourself as a reader. How likely are you to stay engaged with a giant website page with words? The majority of readers would likely say that it would be hard to stay engaged with plain text because it gives no context to what they’re reading. Having photos to break up the content is a great way to keep readers engaged with the material on your website. 
    2. Curate your company’s message in a more digestible way: It can be difficult to understand the context of what you’re reading without any visual aids. This is especially true if you are writing about a niche industry where some concepts may not be common knowledge. Using images in this case may be crucial to ensure you’re communicating your content clearly to your reader. 
    3. Organic Visibility: Users naturally are drawn to images. This makes them more likely to engage with your content over others when it is visually appealing. Additionally, adding something like a backlink to an image is a great way to link out to other content you have created.

A Guide to Using Photos in Your Content

A photo displaying a do's and don't list

Using photos in your content really comes down to improving the user experience more than anything. Therefore, there is no real way to do it correctly. This being said, it should be approached on a case-by-case basis. If you feel as though a photo may help explain what you are talking about, then it is probably a good idea to include one.

Some common places where photos may be helpful to include images are on your website on landing pages or service pages, as well as in your blogs and newsletters. This is because a photo may show the exact service you’re providing, feature a photo of a location you’re advertising or make your service easier to understand – all of which would make the reader more likely to read on. Although photos may be helpful in some cases, it may not always make sense to include images. If you’re unsure or need help building your website to be more user-friendly, Boston Web Marketing’s team of professionals can help you optimize your website.

There are a few practices that have the potential to do more harm than good, which is why consulting marketing professionals may be beneficial. Pulling photos from Google or other copyrighted sites and using them on your own content is not allowed due to copyright laws. Using stock photos and purchasing the licensing to photos you wish to use is the only way to acquire photography for your own digital content. It’s also important that your images are not too large, as they may slow the page’s load time, which could negatively impact its ranking on Google.

Contact Boston Web Marketing For Your Digital Marketing and Design Needs

Boston Web Marketing is here for all of your marketing needs. Whether it’s a new website design, or help starting up your marketing from scratch, our expert team is here ready to support your growth. Not only do we specialize in design, but we also specialize in taking your website to the next level through SEO (Search Engine Optimization) techniques.

Our team can help you create stunning digital content that is aimed to capture your target audience and increase conversions. Visit our website to view our services or give us a call at (857) 526-0096.

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