Should You Consolidate Content on Your Website?

If you’ve been building out content on your website and working on branding for a while, chances are, you’ve reached a point where you’ve exhausted almost all new topics. If you feel like your content is becoming redundant and including much of the same information, it may be time to rethink your strategy.  Although adding new content on a consistent basis is important for your SEO, there are also benefits to consolidating the content on your website. In fact, it can even help to boost your rankings when done correctly. Below are some opportunities for consolidating your content to help improve the quality and rankings. 

Thin Content

If you have several pages that are light on content, as maybe they only answer 1 or 2 questions or have a few images on them, Google will perceive these “thin content” pages as less valuable to users. Trying to group some of these pages together to create pages with higher word counts and quality content can help to improve the value of that one page.

Duplicate Content

As we mentioned, if you’ve gotten to the point where you feel like you’ve exhausted almost all relevant topics to discuss on your site, you probably will end up having some duplicate content. Not only can duplicate content be harmful for your rankings, but it can also confuse users. Identifying and cleaning up duplicate content by consolidating pages can be helpful for several reasons.

Outdated Content

No matter what industry you’re in, new information is constantly available, and trends come and go. Every once in a while it’s a good idea to go through your content and make sure it’s not outdated. This is the perfect opportunity to refresh your existing content rather than creating new pages. Staying up-to-date is important for the user experience and making it easy for them to find the information they’re looking for.

Low-Traffic Pages & Posts

Using tools like Google Analytics and Google Search Console, you can identify which pages and blog posts on your website are not performing well. This can help you to strategize and find which pieces of content could be consolidated or refreshed. On the pages that do get a lot of traffic, you’ll want to make sure you have your most important pieces of content and call-to-actions.

Boston Web Marketing Can Help

Having high-quality content on your website is crucial for your SEO. If your website content could use a refresh, the experts at Boston Web Marketing can help! We offer digital marketing services to improve your online presence. Give us a call at 857-526-0096 to get started!

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