Email marketing has the highest ROI than any other marketing channel. For every $1 spent, email marketing generates an average of $38 in return-on-investment. Even more, customers like it! Studies show that 72% of people prefer to receive promotional content through email.
Step 1. MailChimp vs. Constant Contact
Both companies offer great options for email templates, easy ways to import contact lists, and ways to track your campaign results with analytics.
Constant Contact gives you a 60-day free trial, allowing up to 100 contacts and sending an unlimited number of emails. MailChimp tops that by offering you a “forever free” plan for up to 2,000 subscribers, and 12,000 emails sent per month.
The one major difference between the two is Constant Contact does not offer A/B split testing, which could be a deal-breaker for many serious marketers.
Step 2. Light Boxes vs. Top/Bottom Bars
Every website has light boxes these days, and boy oh boy are they annoying. Ever try to leave a website? Things start flying at you, begging you to stay or to give them your information before you go.
MailChimp Top Bar installs an unobtrusive email capture bar to the top (or bottom) of your WordPress website – a permanent CTA on all pages for those visitors who want to stay in touch.
Step 3. Expand Your Email Capture
Leverage your social media following to gain more email leads, while at the same time using email to increase your engagement on social media. The more tools you use to gain email subscribers, the bigger your email list, the greater your return-on-investment.