Whether you want to believe it or not, Facebook isn’t just a means of keeping up with your old college buddies anymore. The social media giant has made tremendous strides over the past few years to make sure that businesses — your business — are getting the attention they deserve. One major change to improve brand visibility is the use of advertisements.
What is Facebook Advertising?
You haven’t utilized Facebook to the fullest extent until you’ve tried their surprisingly effective advertising campaigns. Their ads function similarly to the famed Google Ads in terms of audience reach, campaign budget management, and ad copy to reach your customers. There is even a dashboard that shows all of your active campaigns, the reach of your last ad, and the average cost per page Like.
Who Should Use Facebook Advertisements?
We encourage everyone to try out Facebook advertising at least once; it can be much more cost-effective than Google Adwords. In fact, Facebook recently noted that an estimated 6 million small to medium-sized businesses take advantage of their advertisement campaigns. For those who are running on a smaller monthly budget, Facebook ads have a high return on investment. Business owners have found that their dollar goes further with this type of advertising than it does with Google Adwords.
Companies that have generated a large social media following, such as restaurants and retailers, will particularly benefit from ads. You can opt for a promotional ad if your business is planning a sale or giveaway, or perhaps you’re just looking to increase page Likes. No matter what your goal is to get people through the door, there is likely a Facebook ad campaign to coincide with it.
What Are The Benefits of Facebook Advertisements?
Advertising on Facebook brings many benefits! Here are a few of the bigger benefits to help you decide if Facebook advertising is for you.
You’ll Reach More People Than You Will with Organic Posts
Facebook Advertisements allow you to broaden your audience on a small budget. While it may be more expensive than organic posts which are obviously free, it is likely you’ll quickly see a huge return on your ad investment by properly creating Facebook Ads.
You Can Create Ads Catering to Your Specific Objective
Facebook Ads allows for more creative control and flexibility. You can be precise with what type of audience you want to target: set a geographic location, gender, or age group. Facebook Ads are also customizable based on what you’re trying to accomplish. If you’re looking for engagement on your post, website clicks, page likes, etc. you can create an ad-based around exactly that. There’s even A/B testing available to determine what type of ads are most effective.
Facebook Ads Allow You to Remarket to People Who Have Already Interacted with You
Remarketing is a great way to reach your target audience! This is because if someone has already been on your website, it is likely they go back and convert if they see your business pop up on their Facebook feed. It has been found that people want to see brands several times before they make the decision to buy from that business.
People are Always on Social Media
While Google Ads are great, mostly everyone is on Facebook these days. This guarantees that many people will be seeing your ads. The average adult spends 3 hours a day on social media and Facebook is often their go-to.
Contact Boston Web Marketing
In short, we definitely recommend Facebook advertising. If you’re not sure how to go about managing your campaign, you can always get the help of a professional SEO or marketing company such as Boston Web Marketing. Contact us today!