Should I Optimize Category Pages?

Category pages allow e-commerce websites to organize their products into specific sections that improve the shopping experience for a user. By categorizing the products, users are able to find products more easily and are more likely to add on items that are relevant to their search. Learn more about optimizing product images to have the best chance of ranking highly for specific search queries.  

How does category page optimization work?

With category pages, they are typically a simple design that primarily has images over a lot of text. This allows customers to scroll through pages to find exactly what they’re looking for as easily as possible. While adding keywords is a go-to strategy to help optimize pages, adding too much to a category page can be distracting and decrease the user experience. 

To optimize category pages, the text that is on the page should include enough keywords to make it helpful, without stuffing. This is also where optimizing product images comes in handy. Additionally, Google provides insight into optimizing category pages. This strategy includes using internal links on category pages, building backlinks to category pages, and making it easier for customers to navigate back to category pages from product pages. 

Strategies to use

Optimizing category pages can be beneficial for businesses that are looking to promote a specific product or category of products instead of the brand overall. With this in mind, it’s important to research keywords that are transactional, informational, and navigational. Some of the highest performing category pages are only around 440 words. 

Keywords can be included in category descriptions, heading and subheadings, and including a product name, price, and a small description for each product on the category page. Category description can have informational content that excludes specific details such as price, promotions, or related or recommended products. 

Key ideas to keep in mind

When optimizing category pages, there are a few things to keep in mind:

  • Avoid keyword stuffing and thin content not to get penalized by Google
  • Category pages should remain simple and organized above all else
  • Make the most out of the text you add to each page
  • Keep user experience in mind by using rich images and descriptions, and helpful, easy navigation
  • Combine commercial and informational content to get the best results and outrank your competition

Optimize your E-commerce Category Pages with Boston Web Marketing

SEO and optimization of your website can be difficult when maintaining all other aspects of the business. Let the specialists at Boston Web Marketing help you achieve all of your digital marketing goals. Speak with our team today to get started.

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