I would say this question is a no brainer, but that is in my opinion and I would never want to sway yours. So let’s go over some of the benefits of using social media sites to advertise your business and connect with your audience and then we discuss some of the things you are missing out on when you only use social media sites.
Positives of only Using Social Media for Marketing
For a lot of small businesses, social media sites can be beneficial to their marketing and an easy and inexpensive way to get your name out there. Even if you choose to hire an expert to update your business on the endless social media sites, you are guaranteed to save yourself money.
This is also a great source to use when your audience uses social media sites on a regular basis. This ensures constant communicate with them on a daily basis. Social media sites allow businesses to be as specific as they want; allowing owners to describe their products in a way that connect best with their consumer base. If you have had recent success with social media sites and your audience members are eager users, then social media sites will benefit your business significantly.
Why You Might Need More Than just Social Media
To put it simply, more traffic comes from searches than it does from social media sites. There are a substantial amount of social media users, but research shows that searches bring in over 300% more traffic to websites than social media sites do. Traffic is what drives and creates conversions, and search engines provide too much traffic to neglect their beneficial attributes. Social media is a great way to get noticed and to connect with your audience on a social level but standing on its own, social media is not powerful enough to drive traffic and create conversions. Consumers use search engines to discover and learn new things.
I am not saying social media sites are not the way to go, I’m simply saying use social media sites but in partnership with other search engine optimization strategies. It may seem more cost-effective to use only social media for marketing when initially opening a business and trying to conserve on expenses, but in the end what you are really going to want is a combination of different strategies that will help your company gain more business.