When it comes to digital marketing strategies, not all businesses choose the same strategy. While some companies turn to optimize their website for search engine optimization, hoping to dominate the search engine result pages, other businesses lean more heavily on paid search, looking to dominate pay per click search and get visits that way.
Search engine optimization (SEO) is a long-term solution that takes time and effort, while pay-per-click (PPC), on the other hand, provides a short-term solution and more immediate impact. If you run both campaigns correctly, they can work in conjunction to get you on the first page of search results. Let’s explore the two avenues further below!
The Basics of SEO
SEO’s goal is to boost organic traffic, meaning you’re trying to increase the number of users that are finding your website by searching for relevant keywords related to your business. However, it is important to note that SEO isn’t an overnight solution, and there are a lot of factors that go into optimizing a site for search engines. There isn’t a step by step guide that will guarantee results and you can never truly finish optimizing a site. At the end of the day, SEO will help your site and business have a better chance of getting found by people searching for relevant keywords!
PPC, or pay-per-click, is paid traffic, meaning that you pay a certain amount of money to run ads that show up in the search engine results pages, and people find your website by using the ad. PPC ads will always be the top result on Google and other search engines. Ads will always show up above organic search results because businesses are willing to pay for the prime real estate of the digital marketing world. You are allocating yourself a budget and every time someone clicks on your ad, part of your budget gets used. However, other business that are targeting the same keywords can set their own budget and attempt to outbid you for those keywords. It can be a competitive market, but if you’re looking for qualified leads and immediate results, PPC will be a better choice than an SEO campaign.
Contact Boston Web Marketing for SEO & PPC Services
At Boston Web Marketing, we offer both SEO & PPC services to help your business get found online. While SEO offers long-term solutions, PPC is a great way to get your business found in the interim. Through our PPC and SEO services working in tandem, clients will see an increase in both paid and organic traffic which leads to more conversions. Our team of SEO Specialists utilize new keyword researching tools to find high-volume keywords and terms relevant to your industry.
If you’re interested in learning more about our services, reach out to our team today by calling us at (857) 526-0096 or by filling out our team’s online contact form! We look forward to hearing from you and assisting with all of your digital marketing needs!