Hiring an industry specific PR firm has both it’s pro’s and con’s. Yes, hiring an industry specific PR firm means that they are professionals in your specific business field, however, this means that they are also representing other businesses within your industry.
Hiring specialized industry PR firms can lead to unoriginal ideas and creativity, as well as harboring competition between you and your competitor. Firms that are not specialized in any specific industry are able to create a fresh and creative campaign without worrying if it will be re-used for another client.
When deciding upon a respectable PR firm to hire for your business, be sure to look for some of these important qualities to ensure a successful relationship.