Should I Have A Live Chat Option On My Website?

Did you know that nearly one third of online visitors said they didn’t request a service or make a purchase because they wanted to chat with a live person first? In an era that seems to be increasingly more impersonable, what many users still want is to be able to talk with a real human before making a decision.

Why A Live Chat Feature

Not only are we becoming impersonable, we’re also becoming impatient. It often takes less than 3 seconds for a user to determine whether or not the website they’ve just landed on will help them. If you’ve managed to keep them on your homepage for more than this average time, then perhaps it’s time you considered a feature to help out your users who are browsing the site. Enter: an online chat feature.
You may have been on a website yourself with one of these online chat features. One of the most common industries to have such a feature is insurance, tech support or medical. These are industries where you would expect to find a chat feature because many users know they need this service, but they aren’t sure what they’re looking for. Talking with another person can help filter a users’s thoughts regarding what they need, while the business owner ends up with a higher conversion rate — it’s a win-win situation. Many chat features that are available these days are either free or have a low monthly fee, and they you can customize many of them to fit your website’s theme.

Industries Who Benefit From Live Chat

Any business in the service industry can benefit from a live chat option on their website. Roofing companies, dentists, landscapers, movers, HVAC — you name it! The beauty behind the whole system is that upon setup of the feature, the business contact (whether it’s the owner or a receptionist) simply types in a cell phone number to which the inbound messages come in. This way you never miss a potential lead, and your potential customer gets immediate answers regarding a product or service.
If you’re unsure how to set this feature up on your website or are in need of additional website management services, contact Boston Web Marketing today!

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