In this day and age, the internet is constantly growing as technology improves and society evolves. With so much competition out there, it is essential to make your business stand out on a search engine results page to attract web users and convert them into customers. When faced with this challenge, a common question many business owners ask themselves is if they should create a new website, or improve upon their existing one. To determine the best answer is to consider the current and long-term goals of your business and if building a new website would be beneficial to meet these needs. In this blog, you will learn how to determine whether you should build a new site for your business from scratch or improve the one you already have.
How SEO Creates Conversions for Your Business
Shortened as SEO, search engine optimization is defined as the process of improving the on and off page content of a website to increase its ranking among search engine results pages. To put it simply, the more SEO tools you incorporate into your web design, the higher your page will appear in organic search results on Google, Bing, Yahoo, and other major search engines. These tools can be as simple as adding popular keywords within the content of each landing page, or as complex as off-page coded schema markup. Search engines use a series of algorithms that identify and analyze the SEO of each website to provide the web user with the most relevant results to their original search. If you have successfully implemented these tools into your website, your business will be more easily found, therefore increasing the chances of a conversion being made.
Benefits of Building Upon Existing Website
If you are working on a limited timeframe and budget, building upon the existing website for your business might be a more ideal option than creating something new. Although creating a new website can be exciting, it also comes with costs. The time it takes to build a new website from scratch can vary depending on the number of landing pages created and the amount of content needed to fill them. Additionally, time costs money, and as the amount of time it takes to build a new website increases, the necessary budget increases as well. By choosing to keep and improve your existing website instead, you can save a great deal of time and money. With most of the framework and copy already created, there can be a more immediate focus on the new layout, coding, and SEO features. Additionally, if you choose to edit your existing website instead of creating a new one, you will have the advantage of being active for a longer period of time and the benefits that come with it. As previously mentioned, Google and other search engines use these factors to rank a website within results on an SERP. A website’s credibility is also determined by taking into account the amount of time the website has been online, as well as reviews, engagements, clicks, and other analytics. If you create a new website, you will lose these analytics and will have to start from zero.
Benefits of Creating a New Website
To keep up with advancements in technology and fast pace of the competitive market, creating a new website can give your business an advantage. For those who feel as though their website is outdated, difficult to manage, or encounters frequent technical errors, it might be a good idea to completely start over. In this way, all frameworks and codes can be rewritten in a way that can be maintained and updated easily. This is often a common issue for those who are changing hands in administrative responsibility over the entire domain. A new website can also allow for an increase in its user-friendliness, specifically for mobile devices. Due to their accessibility and small size, cell phones have become the dominant device for cyber messaging, search engine inquiries, and internet browsing. By rewriting the entire code and SEO, the website for your business can be fully optimized for modern technology and societal trends. Finally, one of the most exciting benefits of creating a new website is the infinite level of creative freedom. If you are looking to completely rebrand your business, starting from scratch gives the chance to use new colors, fonts, graphics, logos, and other branding elements.
Contact Our Web Design Team To Improve Your Business’s SEO in Boston, MA
The key to boosting the website for your business to the top of a search engine results page and increasing completed conversions is to fully optimize your on and off page SEO tools. When considering the best results to provide for an organic search, major engines will use factors such as the expertise, authoritativeness, and trustworthiness of all relevant content pages online. In order to enhance these characteristics within your business website, you might want to consider improving your current site’s SEO tools or creating a new one completely. If you are unsure what the best idea is, it is always a good idea to contact a professional. Our website development team at Boston Web Marketing offers both minor alterations to your current site and a complete redesign, so you can create a compelling, user-friendly website within your budget. For more information, visit our website or give us a call at (857)526-0096.