When looking at the different channels you can market your business through, be sure to consider email marketing. Email marketing gives you the ability to tap directly into a network of individuals that have already shown an interest in the product or service you offer. We here at Boston Web Marketing have run several successful email marketing campaigns for our clients that have boosted business.
Email marketing campaigns work best when people sign up to become a part of a mailing list. These are individuals that voluntarily want to see these emails as opposed to sending out marketing campaigns to people who don’t know you or your business. Sending marketing campaigns to those who haven’t signed up for them can actually have the opposite effect, as you are ‘spamming’ those users and they may become frustrated with your business.
Creating this user base can happen in a variety of ways. Creating loyalty programs where an email sign up is required is a good place to start. As mentioned before, this user base is already familiar with your products and service and are most likely repeat customers as they have now signed up for this service.
Content- What to send my customer base and how often?
This is where email marketing gets fun! Depending on your business and target demographic, the promotions, sales and incentives can vary greatly. Considering holidays and seasonal promotions can be very effective, especially if your business experiences a slow-down during any point in the year. An email marketing push can increase sales at times that have been slow in the past.
How often you send these promotions is also a balance one needs to strike for their business as well. If too many promotions are offered, and the user base responds overwhelmingly positive to it, you may be in for providing more discounts than anticipated. This is where an experienced firm like Boston Web Marketing can help! Through a slow approach in terms of testing what works and what doesn’t, within a few campaigns, we can narrow down the most efficient use and timing of an email marketing campaign for your business.
Email Marketing Platforms- How to Choose?
When considering Email marketing, one needs a platform to house all the email address in addition to utilizing software for tracking purposes. There are a wide variety of these companies providing this service, many of which are based around an industry. If you are a larger company with access to thousands of customers email address, this too will impact which email marketing platform you will need to go through. If you have questions regarding which platform will be best suited for your business, Boston Web Marketing can suggest platforms we have seen work in the past.
Boston Web Marketing and Email Marketing
Here at Boston Web Marketing, we have experience in creating revenue driven email marketing campaigns. If you think your business could benefit from having a professional email marketing campaign, give us a call today! Our team of Digital Marketing Specialists will work to understand your business and customers to ensure our email marketing efforts drive the most results. Call us today to learn more!