Google algorithms reward content that is relevant and useful to users. By altering your usual content to be specialized for a specific season, your content is more likely to rank because it will be more relevant to users. Not only can creating specialized content for each season ensure that you are providing relevant content to users, but it can also increase website traffic.
How to Create Relevant Content?
A critical first step to creating relevant content that will resonate with your target audience and drive traffic to your website is ensuring that you are conducting keyword research. Keywords are words or phrases that describe what your content is about. Ranking for keywords on Google is important because it increases the likelihood of your website being discovered by your target audience.
You can use tools such as Google Trends to help discover what keywords you want to try to rank for based on what people are searching for on Google. What people are searching for on Google may differ by the season, depending on the industry you are serving.
How Do I Create Seasonal Content?
How you create seasonal content will depend on your industry and the type of content you are already producing. It will be important to review the content you currently produce and search for ways to alter it to reflect the season.
One way that content can be seasonally optimized is to highlight a season-specific service like snow removal in the winter. Season-specific content can more broadly be related to themes associated with that time of year, such as staying cool in the summer. You can tailor both of these approaches to seasonal content creation to your website and goals.
- Some examples of content you can make seasonal include:
- Themed Blogs & Social Media Posts
- Season Specific Website Service Pages
- Seasonal Newsletters & Email Blasts
- Holiday Content
Ultimately, adjusting your content to be seasonally appropriate allows for additional opportunities to reach your target audience through hyperfocusing on specific keywords and relevant searches.
Increase Website Traffic by Creating Season Specific Content Today
At Boston Web Marketing, we specialize in growing your online presence using SEO (Search Engine Optimization) techniques. Our qualified team of digital marketing and SEO specialists can take your website to the next level and help you meet your goals. We create unique content according to trends, data, and research that utilizes the most relevant keywords and focuses on topics that are highly engaging and relevant to users. Not only do we want to drive users to your website, we want them to stay there. Visit our website to learn more about our approach and services that can take your website to the next level.