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Shadow Banning: What It Is and How to Avoid It

Have you ever posted something on social media, only to have it mysteriously disappear? Maybe it was a tweet, or a post on Facebook. Chances are, you were the victim of shadow banning. Shadow banning is when your account is blocked or censored by a platform, without your knowledge. This can happen for a variety of reasons, but most often it’s because the platform doesn’t agree with the content you’re posting. In this blog post, we’ll explain what shadow banning is and how to avoid it when marketing your business, products, and service online.

What Is Shadow Banning?

Shadow banning is the act of censoring someone on a social media platform, without their knowledge. Most often, this happens when a platform disagrees with the content that person is posting. For example, if you’re marketing a product that’s not allowed on the platform, you might be shadow banned. Oftentimes, people are shadow banned because they’re using language that the platform deems inappropriate. This can include profanity or anything else that goes against the platform’s Terms of Service. When your content is shadow banned, it can not be seen through hashtags, your profile, or anywhere else on the platform. The only way someone can see your content is if they’re already following you.

Signs Your Content Has Been Shadow Banned

Shadow banning can be a frustrating experience, especially if you’re not sure why it’s happening. The first step is to figure out which platform you’re being shadow banned on. This can be difficult, as most platforms don’t notify users when they’ve been shadow banned. However, there are some tell-tale signs that you can look for:

  • Your posts are not appearing in hashtags
  • Your posts are not appearing in search results
  • You’re not gaining any new followers
  • Your engagement is suddenly decreased

What to Do if Your Content Has Been Shadow Banned, But You Are Not Sure Why

Oftentimes, moderators are searching for specific words and content when they shadow ban an account. Because of this, posts that may not be related to the banned content and topics might be removed. If you think your content has been shadow banned but you’re not sure why, try these tips:

  • Review the platform’s terms of service to see if you’ve violated any rules.
  • Check to see if other users are having the same issue.
  • Reach out to the platform directly and ask why your content was removed.

If you notice any of these signs, it’s likely that your content has been shadow banned.

Pay Careful Attention to the Wording You Choose for Your Captions

When you’re creating content for social media, it’s important to be aware of the words you’re using. Avoid using language that is considered offensive, or that might be associated with banned topics. Additionally, try to avoid using hashtags that are commonly associated with shadow banned content. If you’re not sure which words and hashtags to avoid, reach out to a digital marketing expert for help.

Consider the Social Media Platform You Choose to Market Your Business

While some platforms like Instagram are heavily moderated, others like Twitter are not. When choosing a platform to market your business, consider which one will be the best fit for your content. If you are trying to market a product or service that may not be deemed legal in all 50 states, such as a dispensary or CBD products, Instagram might not be the best platform for you. However, if you’re selling a more innocuous product, like clothes or cosmetics, you are able to have more leeway with the content you post.

Reach Out to a Digital Marketing Expert for Help Avoiding Shadow Banning

If you’re worried about your content being shadow banned, reach out to a digital marketing expert. They can help you create content that is less likely to be censored, and they can also help you avoid using banned hashtags and keywords. Boston Web Marketing is a digital marketing agency that specializes in helping businesses with social media marketing, public relations, crisis management and more. Contact us today at 857-526-0096, or fill out our online contact form, to learn more about how we can help you grow your business and avoid having your content shadow banned.

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