Setting Up Realistic Expectations for SEO

Search engine optimization (or SEO for short) is one of the most advantageous things that you can have for your website, especially in today’s increasingly digital world, which shows no signs of slowing down. While beneficial, achieving a successful SEO strategy is certainly easier said than done, as it is a process that often requires much patience. Indeed, implementing an SEO strategy takes time, a fact that we’ll be focusing on in today’s blog. Interested in learning more information? Just keep reading below. Or, if you’re looking to achieve higher search rankings for your website, get in touch with our expert team here at Boston Web Marketing! Call us at 857.526.0096 or submit a contact form with your information!

Setting Up Realistic Expectations

Before you come to any conclusions or develop expectations about SEO success, you’ll first want to analyze any existing factors that may influence your website’s ability to achieve SEO success. These include – but are not limited to – the following:

The Age of Your Website

As it turns out, in search engine optimization, seniority does go a long way. This is mostly due to the fact that search engines such as Google and Bing favor websites with more credibility and authority. Typically, older websites tend to fit this description better than newer ones. If you recently launched a website, or plan to launch one soon, you should expect it to take a longer time to see SEO results and thus success.


When it comes to competition, SEO reflects traditional marketing in that it may be harder to achieve visibility and/or success if you’re in a competitive field. This is certainly the case when it comes to paid ads, where your competitors may be spending more than you are for online ad campaigns, and thus achieving better SEO visibility.


Is your website small in size? Does it lack pages with ample content? If so, this may be another consideration to make when it comes to SEO success for your website. Unlike the two aforementioned factors, building out your website’s content can be done relatively easily and for free if you choose to do it by yourself.

Ready to Achieve Higher Search Rankings for Your Website? Contact Us!

Boston Web Marketing is New England’s largest independent digital marketing agency, specializing in search engine optimization, social media marketing, Google Ads campaigns, and many other services destined to help grow your business. Interested in learning more or looking to get started? Our friendly team is just a call away at 857.526.0096 or you can submit a contact form with your information through our website. We look forward to hearing from you!


Recent Blog Posts

Contact Us Today!

  • This field is for validation purposes and should be left unchanged.