Separate Mobile Search Index Coming to Google

Separate Mobile Search Index Coming to Google

In just a few months Google will be releasing a separate mobile index that allows search engines to respond to queries. There will then be a separate desktop index that won’t be as up-to-date. While Google won’t announce the exact launch date, Webmaster Trends Analyst, Gary Illyes confirmed that this change would take place in a matter of months.

At the SMX East last year, Google did announce that it had been considering a mobile index. Since then, Google has decided to move forward with the idea.

It’s not determined whether this index will not be used for desktop queries or if it will only contain “mobile-friendly” content. Additionally, we won’t know if the desktop index will be out-of-date. Although desktop searches are used a considerable amount, it has now turned into a minority of Google queries. The biggest advantage is that Google can now run its algorithm across mobile content instead of extracting data from desktop to figure out mobile rankings.

Since mobile platform competition has increased, Google wants to make sure that it can offer the best search results. Currently, desktop data can influence rankings for mobile so having a new mobile index will help filter this out. Now, web designers will really have to pay attention when building a website, ensuring that it works perfectly on mobile.

 

 

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