SEO (Search Engine Optimization) and SEM ( Search Engine Marketing) are often used interchangeably but let’s break down their differences. While using SEO, this acronym describes improving the quality and quantity of website traffic to boost rankings on the SERP. We use SEO to target unpaid traffic instead of paid or direct traffic. SEM is a method of advertising that helps clients rank higher on the SERP through paid advertising. PPC marketing is a large part of SEM because they are both paid initiatives and need a budget.
What Is Search Engine Optimization?
Search engine optimization (SEO) is necessary for your digital marketing strategy. SEO refers to a process where search engines analyze your website to see how effective it will be to the traffic it attracts. This unpaid advertising relies heavily on the content and keywords to provide the most relevant search results to the reader. Search engines analyze all websites and rank them based on their ability to organically attract traffic based on quality content, link patterns, and user experience.
What Is Search Engine Marketing?
Search engine marketing (SEM) is a form of advertising that increases your visibility in the search engine’s results. While SEO attracts traffic organically, SEM gains traffic by paying for ads or specific keywords. SEM is an effective way to increase traffic to your website and grow your business. Search engine marketing is a helpful tactic to get eyes on your website; however, it does not guarantee that you will be getting more customers or conversions through your website. If you are looking for more conversions using SEM, ensure that your website is up to date and provides valuable information to the customer through quality content.
What Should I Use
Both SEO and SEM are fundamental to your online marketing strategy. Each strategy targets different parts of the funnel. SEO drives traffic at the top, while SEM uses search engine ads to drive traffic from the bottom of the funnel. After understanding the differences between SEO and SEM, your next question may be which strategy I should use? Ideally, you would use both tactics, but there are some things to consider if you can only choose one.
Some things to consider are:
- Current performance
When deciding between SEO and SEM, you must consider your budget, goals, and current performance. When looking at your budget, it is essential to remember that SEM is a paid initiative through search engines like PPC. If you plan on using SEM, it might not make sense if your budgets are tight. However, SEO is free in the idea of getting traffic to your page through quality content, backlinks, and other SEO tactics. The actual cost is to the company providing you with SEO services. If your goals for your company are to drive traffic quickly to your website, then you might invest in SEM. SEO is highly effective over time. Think of it as a marathon, not a sprint. SEO takes time for results to show and is a good option for long-term growth.
The team at Boston Web Marketing specializes in SEO and AdWords Management. Boston Web Marketing works hard to deliver measurable results by improving your search ranking and traffic to your web presence. If you want to grow your online presence and optimize the content on your website and social platforms, call Boston Web Marketing at (857)526-0096 or contact us today!