SEO vs. PPC: Which Is Right For You?

With digital marketing continuously on the rise, new methods of organic and paid marketing are always popping up. Two of the most popular are PPC, pay-per-click, and SEO, search engine optimization. It can be a difficult decision to make choosing which strategy is right for you, but in most scenarios, a combination of both can be most effective. Understanding your customers and potential customers and how they use the web is key to understanding whether paid search, organic search, or a combination of both is the best approach for you. Keep reading below to learn more about each of these and which would work for you. 

PPC: Targeted Visibility

Pay-per-click marketing is a technique that results in placement located above the organic search results. When you google something, and the results located at the top typically say “ad” next to them, that is a PPC targeted placement. Here are a few reasons why PPC can be a benefit to your business. 

Positioning

Above all else, a major reason why many choose to use PPC marketing is because of the prime placement it gives you on search engine results pages. Even if they decide to scroll past, users will always see your business above the fold on both desktop and mobile. 

Speed

Another reason many choose to do PPC marketing instead of SEO is due to the quick results. There is no faster way to get your business in front of the customers than using PPC marketing. With that being said, the results may not be as long-term as SEO strategies may be. 

Targeting

Pay-per-click advertising is a way to get in front of a directly targeted group of potential customers. PPC advertisements can be targeted by keywords, geography, language, device, and many other demographics.

SEO: Long-term Results 

For many new businesses, choosing the PPC route is easier due to the fast placement and quick results. For SEO, the placement is strategic and the organic results can take some time. With that being said, choosing SEO is a great way to improve your overall organic search results while also building credibility with search engines. Here are some more benefits of choosing SEO

Credibility

Many users tend to skip over ads located at the top of the page. Organic results are easier to trust and feel more genuine. Being visible gives your business that important stamp of approval.

Sustainability

Unlike PPC and paid search marketing strategies, organic traffic does not stop once you decide to stop paying. Starting the SEO journey can be difficult, but the long-term benefits outway the short-term work. Developing organic traffic is a great way to sustain your business.

Strategic Advantage

Visibility in organic search is not quick. Once you have established yourself on the search engine results page through organic methods, your competitors can’t simply buy their way in. This can provide a strategic advantage over the competition.

Using PPC and SEO Together

With all the benefits listed above, it still can be most beneficial to use PPC and SEO collaboratively. An integrated marketing strategy that utilizes both SEO and PPC is the optimal approach. Results are improved in each channel by utilizing both paid and organic. Using these two together is best for new businesses who are looking to improve their immediate presence on search engines while also looking to build long-lasting results. 

Are you have trouble deciding which is right for you? At Boston Web Marketing, we can talk you through each option and help you decide which is most beneficial. On top of that, if you decide you would like to do PPC, SEO, or both, we can provide you with those services! Contact us today to get started. 

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