If you know anything about SEO, you know how often search engines, algorithms, and ranking factors change on a daily basis. It has become critical to stay up to date with the latest trends in SEO if you want to position yourself above relevant competitors. There’s an endless number of elements that go into creating a great SEO strategy, such as content, social media, links, and so much more. Here are a few anticipated trends you should consider when creating a strategy to increase performance coming into the new year.
Video Content
As we see a rise in video content on hugely popular platforms like Youtube, Instagram, and TikTok, it is becoming increasingly important to include a form of video content in your SEO strategy. A video presence can be created by posting videos of your own or advertise at the beginning of external videos that you think your target market may be watching. Make sure to include a reasonable amount of keywords, and optimize areas of your video content such as the title and description. It is predicted that video content will become the highest consumed form of content.
Lengthy Content
It is becoming apparent that pages containing content longer than average (+2,000 words) are performing far better in regards to traffic and shares, than pages with shorter content. When writing more content, it is important to remember to keep the reader engaged and the content relevant so that search engines still see value in your words. Give the readers quality information that they will want to share with others.
Voice Search
It seems like everyone today either own a hands-free smart device such as Alexa or Siri, or has used a form of one before. This means that the percentage of search queries using voice search has increased significantly since the introduction of these devices. Optimization for voice search is simple; start structuring your SEO around longer, conversational keywords that people would more likely say when using a hands-free device.
Data Data Data
Let’s face it, we live in a world run by data. In order to stay at the forefront of SEO, you need to understand how to utilize the massive amounts of data being collected as we speak. Data gives you insight into all aspects of your web presence from traffic sources and conversions, all the way to exactly who visits your site and what they do there. If you know what to do with your data, you’re already ahead of the game.
Stay up to date with the latest SEO news and trends this year by checking back on the Boston Web Marketing Blog regularly. The team at Boston Web Marketing is eager to help you boost your web presence. Give us a call at 857-526-0096 or contact us through the website for more information.