SEO Trends to Look For in 2024

With 2023 coming to an end and 2024 fast approaching, change is on the horizon in search engine optimization – better known as SEO for short. SEO is known for being a fast-changing field, where trends can seemingly rise and fall in the blink of an eye. Despite this, in today’s blog, we’ll be taking a look at SEO trends that you’ll want to keep an eye out for in the year 2024. If that sounds interesting, keep reading below for more, or, work with our team at Boston Web Marketing to achieve SEO success in the new year!

Voice Search Optimization

As search engines become more and more accessible, they have also improved their voice search capabilities. The number of voice search users is only expected to grow over time, so tailoring your website toward voice search is a great way to stay ahead of competitors and achieve ongoing SEO success in 2024. Voice search users tend to use long-tail keywords, which you can tailor your content to.

Video/Content SEO

In recent years, we’ve seen the rise of short-form video content thanks to TikTok, Instagram Reels, and other trending platforms. Creating video content is a great way to market yourself and grow your online presence – whether for you or your business. Optimizing your videos is a smart way to stand out among the competition and attract more people to your business.

Mobile Optimization

Smartphones have not only become ubiquitous, but they are becoming more advanced and user-friendly. Search engines favor well-optimized websites that are easy for users to navigate via their smartphones. Ensuring that your website is mobile-friendly is an important step to take in your journey towards SEO success.

How-To Content

Ever since the beginning of the internet, users have been searching for instructions on how to do things. It’s for this reason that creating quality how-to content continues to be relevant for SEO, even in 2024. When you create content that answers user’s questions, your website has a greater chance of getting found.

Work With Boston Web Marketing to Achieve SEO Growth in 2024!

Boston Web Marketing specializes in web marketing services such as Google ads campaigns and search engine optimization, to help generate more interest – and leads – for your business. Our dedicated team is here to help your business achieve online visibility and stay steps ahead of your competitors. Get found with the help of Boston Web Marketing! Start by calling us at 857.526.0096 or by submitting your information to us via our contact form.

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