Regardless of what industry your business or organization is based in, having a website is almost essential in 2023. Better yet, a website that is optimized for search engines is one of the most effective ways to attract quality leads and stay steps ahead of competitors. While beneficial, search engine optimization – better known as SEO – can be an extensive and complicated process. In today’s blog, we’ll be looking at useful SEO tools that you can use to help improve your website’s visibility. If that sounds interesting, keep reading below for more information, or if you’re interested in improving your website’s visibility, call Boston Web Marketing at 857.526.0096 or submit a form through our website!
Google Keyword Planner
In search engine optimization, there are very few elements that are as important as keywords. Keywords are the phrases, terms, and words used by those who make search queries. For example, keywords can be “roofing”, “roof replacement”, or “roof installation”. In your SEO strategy, it is essential to determine what keywords you want to be found for, and Google Keyword Planner is an excellent resource to use. Though it requires a Google Ads account to use, this software helps brainstorm relevant and high-quality keywords to help your website get found.
Link: https://ads.google.com/home/tools/keyword-planner/
Google Analytics
Google Analytics is a no-brainer for those who are interested in tracking the success of their SEO strategy. Used by countless SEO agencies and business owners across the world, GA is an essential platform to analyze how well your website is getting found. It is also a useful way to monitor leads coming to your website, which is a strong indication of your overall SEO success.
Link: https://analytics.google.com/
Google PageSpeed Insights
In search engine optimization, one of the most prominent ranking factors is the speed at which your website loads. With this being said, it’s important to optimize and improve your website’s loading speed as it can help you attract more traffic and high-quality leads. Google PageSpeed Insights is a useful tool to help diagnose problems with your website’s loading speed and to help work towards it.
Link: https://pagespeed.web.dev/?utm_source=psi&utm_medium=redirect
Ready to Attract More Traffic and Leads to Your Website? Contact Boston Web Marketing!
Boston Web Marketing is New England’s largest independent digital marketing agency, specializing in search engine optimization, social media marketing, online ad campaigns, and more. In a world that is increasingly digital, Boston Web helps you stand out among your competition with dedicated account representatives and custom content tailored to your business. Interested in learning more? Call BWM at 857.526.0096 or submit a contact form with your information and our team will get back to you as soon as we can!