As we welcome the New Year, we must look ahead to 2018 and see how we can improve our SEO performance in the upcoming year. Not only will there be changes in Google’s algorithms to look out for, but there are several ways to improve your website’s content on your own. What better time to do so then the new year? Use this post to better prepare your website for the new year and start improving your search results in January!
Prepare for Voice Search
Voice search is sure to continue to climb in popularity in 2018, as it had rapidly increased from the previous year and doesn’t appear to be slowing down. Google will be making changes accordingly and you should as well. Be sure to optimize your content for voice searches to avoid falling behind in the new year.
Because mobile search has overtaken desktop searches, this year will see the full launch of Google’s mobile-first index. There are several ways to prepare for this change but you should start by ensuring you have a mobile-friendly version of your website to avoid losing traffic and high bounce rates.
Analyze & Improve Your Content
There are certain attributes you should always include in your content to improve your SEO performance. Your content should be relevant, thorough, and a decent length and be sure to include elements such as h-tags, internal links, alt text for images, page titles and meta descriptions.
Use More Video
If possible, incorporate videos on your website. They have been found to keep users on websites for about twice as long. If you have a YouTube channel you’ll be pulling in videos from, be sure to optimize your videos through your YouTube account as well. Keeping users engaged for as long as possible will improve conversion rates and your overall SEO performance.
Get SEO Help
Need some help improving your search results? We’re here for you! Boston Web Marketing offers comprehensive SEO services as well as social media management and paid advertising services. Contact us today for a free estimate on your website!