For many small businesses, getting your business out there can be hard. SEO is used to help customers find your site through search engines like Google and Bing. With a well-built website with optimized keywords and content, small businesses will generate more traffic to their site and generate more sales. To see these results, small businesses must ensure their site and content can stand out from the competition on the search results page. Here are six SEO tips to get small businesses to rank higher on Google and Bing.
6 SEO Tips to Get Small Businesses to Rank Higher
1. Practice good SEO habits
As mentioned above, a website built well with plenty of content, keywords, and an interactive experience with users has an advantage over others. The importance of including keywords in your content is huge. But the importance of finding the right keywords can not be emphasized enough. For small businesses, it is imperative to consider what your customers are searching for to get to your website. Using free keyword tools is a great way to understand better what goes on in customers’ heads when searching for a product or service. While keywords are essential in header tags, content writing, and other website areas, it is important not to abuse them. Keyword stuffing is an illegal act of SEO and can hurt your website more than help.
2. Build links to your site
With a small business, getting all the help you can with getting traffic to your website is essential. The more sites that have links to your website, the more traffic your site will generate. This is because having reliable and safe backlinks will help your ranking on search engines. An excellent way to have this work for your small business is by offering a fellow small business owner to put a link on your site and, in return, ask them to put yours on theirs. This is the perfect exchange, and your small businesses will be booming with more traffic and leads.
3. Post quality content
The importance of high-quality content on your website is key when it comes to ranking higher on search engines. For small businesses, it is wise to post lots of high-quality content to answer customers’ questions. The goal of search engines is to give those answers to the questions, so having your business answer them, will get more people to your site. Creating videos, blogs, and photos can also improve your ranking by providing quality information about answers or your business to users. Updating your content to make sure it is relevant and accurate will soon have no problems generating leads.
4. Engage on social media
Creating different social media platforms and posting religiously weekly is an excellent way for a small business to get more attention. Participating in popular social media trends such as TikTok dances or Instagram giveaways will help get your small business out there and generate more traffic to your website. Social media is a great way to market your business today; posting and interacting with your followers can build a relationship with current and future customers. People also start to use social media, like Facebook, as search engines and search for something on their Facebook search bar. Your company’s social media will also rank on search engines when users search for related information.
5. Have a user-friendly site
There is nothing more annoying than a website that is not user-friendly. A clean, easy-to-read, and easy-to-navigate site clearly lets users know what you are offering. Using header tags to improve readability and using the right amount of keywords will help better your ranking on search engines. A website that is not clean, has a small font, and is hard to navigate can significantly hurt its ranking. If your website is not mobile-friendly or takes a while to load, users will leave your website and move on to another one that will load on time. Not everything goes back to optimized keywords and content. Page speed and having a user-friendly site are two things that are important as they help your ranking much more than you would think.
6. Be patient
When it comes to SEO, being patient is the most critical step. It is imperative that whether you are a small business or a large business, you understand that SEO takes time. SEO is a process that takes a good three months to start seeing strong organic results. SEO is constantly changing, and what worked for businesses years ago may be different nowadays. You must remain hopeful and trust that the process will work for you and it will be the best thing you can do for your small business.
Contact Boston Web Marketing
Looking to get started on your SEO journey!? Get help from our team of SEO experts. We offer website building, SEO, social media optimization, and more to help you achieve higher organic results. Contact us today at 857- 526-0096 or fill out our contact form for more information.