As a salon and spa owner, showing up on search engines is everything. Nowadays, Many users will turn to search engines like Google to find local spas, salons, or other nearby services. When searching for that service, they may commonly type “hair salon near me” or “massage near me” when finding a place in their area. It is important that you show up on local searches for basic keywords in your industry. But how do you do that? With SEO (search engine optimization), salon or spa owners can optimize their website’s content and online presence to get more traffic and, in turn, more clients. Learn five helpful SEO tips below to stand apart from the competition and turn more users into clients!
Top 5 Tips For Salon and Spa SEO
Improve your online presence as a salon and spa owner with the following SEO tips!
Optimized Website & Homepage
When users land on your website, it must stand out from the competition. A clean yet attractive homepage will attract users from the second they land on it. Your homepage is also most likely the page that will rank first on search engines, and most people will land on this page first. When a homepage is optimized, has clear navigation, and a call to action, it will allow you to get the most out of your visitors. SEO is crucial to get those visitors to your website and determines how you will rank on Google. Optimized content and header tag structure are essential on your website to get more traffic. Of course, a pretty website that attracts users is important, but to get them, you need to target optimized keywords in your industry throughout your content and header tags.
Google Business Profile
A Google Business Profile is an essential free tool in the SEO world. With a Google Business Profile, businesses can get more clicks to the website, calls, reviews, and other interactions. A Google Business Profile allows users to see your salon or spa when searching for a hair or other type of service locally. Optimizing your profile with business information, including your name, phone number, email address, business address, business hours, etc., will allow users to get the information they need to head to your website or contact you. Reviews will also improve your SEO strategy, and replying to those reviews to build customer loyalty and signal to Google that you are a reliable business. Google likes when salons or spas are getting positive reviews, and those reviews are being answered, and they will improve your ranking in return.
Keyword Research
The most important part of SEO is performing keyword research. Keyword research helps you see what users are searching for, whether a specific service or product or the answer to a question. You must understand which keywords to rank for as a salon or spa owner. It is also essential to know the volume of searches in your area to improve your ranking based on surrounding competition easily. Many free and easy keyword research tools, such as Google Search Console, help you figure out what keywords users are searching for, how many impressions your website got, and how many people clicked from that targeted keyword.
Clear Call To Action/ Appointment Scheduling
As previously mentioned, with an optimized homepage, having a clear call to action is huge in the salon and spa industry. No user wants to land on a website and struggles to find a way to contact or book an appointment. Nowadays, there are plenty of scheduling systems to install and implement on your website. These make it easy for both you and the client to schedule an available slot in your schedule. When a salon or spa website has an online scheduling system, it makes it much easier for users to book an appointment. Not everyone will call to make an appointment when it is so easy to schedule online and go! Ensuring this scheduling system is found throughout the desktop and mobile websites will ensure your site is at the best possible advantage.
Local Listings
Local listings are a great way to get your business out there. Submitting your website to local listings will provide you with quality backlinks where users can access your website from another site. These local listings include Yelp, MapQuest, Yellowpages, City Listing, and more, and they can display your business information, business description, hours, and the website URL. Ensuring all these citations are consistent with the same name, address, and phone number will improve your website’s quality and trust and your ranking. Managing these citations will improve your organic ranking and overall monthly traffic.
SEO and Digital Marketing Services For Salons and Spas
Boston Web Marketing proudly offers effective SEO services for salons and spas that provide data-driven results and leads. We help business owners get the most out of search engines by improving their online presence and customer awareness. We create optimized content, engaging social media posts, and PPC ads so salons and spas can turn more users into clients! Learn more about our digital marketing and SEO services, and discover how Boston Web Marketing can help you today at 857-526-0096.