For businesses with multiple locations, local SEO can provide some of the best benefits when it comes to any type of marketing. Being able to get your businesses to show up in Google Maps and on page 1 of the search engine results page for local searches can drive phone calls, walk-in customers, and overall, more revenue to your business. Having multiple locations can make the process a little more complicated; Do you have one page for all businesses or do you make a page for each individual business? In this case, you will want to create a separate page for location. If you are trying to do local SEO for your business, here are some simple steps to follow!
Create Location Business Pages
If your website for your multi-location business does not have individual location webpages, this is the first step you should take. These pages should have contact information (Name-Address-Phone Number) and unique information about the business such as employees, points of interest, store hours, and maybe some content about the area. If done properly overtime these pages should show up in the search results when users are searching for your goods or services nearby. Ideally, these pages would be located somewhere in your main header, and be easy to navigate to from other parts of your website. They should also have internal links to them throughout your website.
Google My Business
After your location pages are set up on your website, you should create and optimize your Google My Business profile for your different locations. When they ask for a URL, you should put the URL of your location pages you have already created. This will once again help improve your results in search engines. Google My Business is especially important these days for people who are looking for results fast. If you Google My Business listings are filled out correctly, a potential customer should be apple to find out everything about your business without even having to head to your website. Again, this should include things like name, address, phone number, as well as a description of your business, photos of your business, and even the services you provide.
In SEO relevant backlinks are one of the most important ranking factors for websites. If you have a multi-location business, getting local backlinks to your web pages is a crucial way to rank in your area for your keywords. If you are able to procure backlinks from other businesses, organizations, or groups that are near your locations, you will see great benefits when it comes to search engine results.
Boston Web Marketing
Taken these steps but still not getting the results you want? It could be time to talk to an outside party. Get in touch with Boston Web Marketing today for a free SEO consultation.