With the holiday season here, everyone has got a lot going on. You might have neglected your marketing strategy a bit amid a pandemic, but there is still time to make the holiday season count for your business. Building organic traffic happens incrementally, but there are still some things you can do to make a valuable impact on your business while the holidays are here.
Bring Content to the Table
With some search queries in mind, do some research and see which websites are ranking in spots that you want to be ranking for. You can disregard websites like Yelp, Amazon, and other websites that aren’t comparable in scale to yours. Look at your competitors and decide on a content style and length for your content. Your content needs to be original and insightful to beat out the competition.
Publish a Promotions Page
Depending on the type of business you have, a promotions page could be a great way to draw more visitors and boost sales. An evergreen page will provide more SEO value than creating a new page every year for each holiday. This will ensure that if your website is linked on a deal aggregator website, people can access the link at any time. It takes a lot of stress out of the holidays when you’ve only got to update a few parts of the page rather than creating all new content each year.
Update Your Google My Business Page
If your business is locally focused, Google My Business is a huge opportunity for you. It can grab the attention of searchers and let them know about your most recent updates. This is useful for promotions but also with ever-changing Covid-19 regulations. You can create a variety of updates on this platform, and it may be the first place that potential customers hear of your brand.
Review Last Season
Now is the perfect opportunity to take a look at the data from last year’s holiday season and see what worked for you. Use tools like Google Analytics and Seach Console and see if you’re ranked in the past for a holiday based queries. You can also find pages that unintentionally rank, which you can then leverage with keywords and content to really grow traffic. With some authority built-up, it will only improve the chance of future pages ranking.
The holidays may have snuck up on you this year with so many abnormalities. With these tips, you can get on track to be ahead of schedule for 2021. Lay the groundwork now with evergreen pages and high-quality content, and you’ll see the results once the next holiday season comes around.
Contact our team at Boston Web Marketing today for help with your search engine marketing. Our team is excited to bring your business to the next level.