How Can I Create an SEO Strategy for My Business?
SEO can be a difficult process if you do not know where to start. This being said, there are a few things you will want to do to make sure you are on the right route to SEO success.
Keywords: The first step to creating an SEO strategy is to create a list of keywords. You will want to have the perfect amount of keywords for your company and include popular keywords, as well as long-tail keywords. Long-tail keywords are keywords longer than 3 or 4 words, which are typically considered to be niche keywords. While many people are not necessarily looking for those keywords, the few people that are, typically have a higher chance of converting.
Pages: Applying the keywords to pages you are constantly building will help to give you a bit of an SEO boost. This is why you are always creating and consistently adding to your keyword list.
Content: Adding a blog to your website can be a great way to consistently add fresh content to your site, without overwhelming the people looking at your site. Posting every two weeks or as often as you can, is a surefire way to increase ranking, and therefore increase traffic.
Links: Creating a link-building strategy is essential, as content and links go hand in hand as the two most important things in order to increase rank in search engines. While you will need internal links to make it easier for crawlers to find links to your website, it is also important to have backlinks from other places with high domain authority, such as Facebook, Yellowpages, etc.
News: Following SEO News can be crucial to your SEO strategy. With search engines constantly changing, you will want to keep up to date with current events, so that you know what is coming.
Tracking: The last, and one of the most important steps to any SEO strategy, is tracking your progress. This can help you to figure out what you need to change, in order to stay on top.