As 2021 comes to a close, you may be prompted to reflect on the year behind you, or on the other hand, you may look warmly ahead to 2022. When it comes to SEO strategy, you may want to embrace the new year, as 2022 is sure to be a year full of changes, trends, and patterns relevant to the world of Search Engine Optimization. In today’s blog, we’ll be taking a deeper dive into the various SEO predictions and anticipations for 2022. If that sounds interesting, keep reading below for more information!
SEO Changes & Improvements Over Time
Like the world around us, SEO has undergone countless changes and alterations over the course of time. When looking ahead to the new year, sure enough, you can expect a continuation of change, as well as some things remaining the same. For starters, Google’s algorithm saw an improvement in November of 2021 with a spam update, taking aim at spam as well as other ambiguous or low-effort content. It’s difficult to know for sure what Google updates will transpire in the new year, but there’s no doubt that the platform is constantly evolving, for better or worse. At the very least, we can expect search engines to improve drastically in the foreseeable future.
Keeping Your Site Up to Speed
With constant improvements being made to Google to eliminate low-quality search results, it’s never a bad idea to assure that your website and its content are well-optimized and fit for listing. This means avoiding low-quality content and other black hat SEO tactics that can become quickly eclipsed by the Google search engine. The acronym EAT has gained traction as being an effective guide to SEO success, as it contains three attributes that Google uses to rank search results.
Expertise is the first factor. This doesn’t need much explaining, but it’s important to ask yourself if your website and its content are backed by sufficient experience and expertise, as Google favors content that comes from a reputable source and/or background.
Authority is the second factor. Like the first trait, Google wants to ensure that you website and its content derive from authority. For example, if you are a business with a number of valid awards to show for, it’s more than likely that you are well-versed enough to write quality content.
Trust is the last factor and is quite self-explanatory. It refers to your site’s integrity and quality in the past, including how trustworthy your brand is perceived to be.
Contact Boston Web Marketing Today
If off-page SEO sounds like a daunting task for you, our team at Boston Web Marketing is more than happy to help! Our SEO specialists will help you achieve your website optimization goals. To get started, contact one of our experts today by calling (857) 526-0096 or emailing us at firstname.lastname@example.org. We are looking forward to working with you!