Getting your website to rank on the first page of Google and other similar search engines is no easy task. This is because there are a variety of ranking factors that Google takes into consideration when determining whether or not your website is worthy to be placed within the top 10 spots. These ranking factors include obvious things such as your website’s content, titles and meta descriptions, and alt-text as well as more obscure aspects of your site such as its URL structure, loading speed, security, and more. For this reason, it is almost impossible to make sure that your website is fully optimized for every last ranking factor. Although, understanding as many of these factors as you can, especially the obscure ones, will give you that much more of an advantage over the competition.
One of the more obscure ranking factors is online reputation. Despite not always being a ranking factor, online reputation is now weighed heavily by search engines such as Google when determining where to rank your website. If negativity appears relating to your site’s reputation, such as poor reviews or ratings, your website’s ranking will be impacted in a negative way. Although similar to other ranking factors, there are things you can do to not only increase your online reputation in a positive way but also address any already existing negative reviews.
When thinking about boosting one’s online reputation many individual’s thoughts go straight to review sites such as Yelp, Google, and many others. Although obtaining positive reviews will always work to combat any negative reputation, there are several other tasks you can do to help further boost your website’s reputation and credibility. SEO professionals will not be surprised to learn that many of these tasks involve website content. There are several commonly themed pages that are associated with website reputation and those are testimonials/reviews pages, about us pages, and contact us pages. By using these pages as more than just a place to display site content, websites can utilize these pages in a way that shows people who is behind the website and conveys trust.
Building A Reputation
The task of building up your online reputation is often the easier route to take as opposed to trying to rid the internet of any negative reviews that already exist. This is because review sites such as Yelp and Google make it difficult to remove reviews. Using site content, as well as the products and services you provide, to establish trust and a positive relationship with users on your site will allow you to drown out any negative reviews often faster than you could have them removed.