Search engine marketing (SEM) and search engine optimization (SEO) are critical tactics to ensure online visitor find your businesses or services as efficiently as possible.
Did you know that there are over 3.5 billion searches on Google daily and Google search volume increases by 10 percent every year. In addition, click-through rates for businesses’ webpages range from 30% if listed on the first page to 10% on the third page. While most marketers understand the importance of SEM and SEO, they may not be entirely sure how Google Search’s algorithms help rank and index website content.
Google uses several complex algorithms to help users find the most relevant information based on keywords, search terms, content quality, content originality, and other critical factors. Understanding these algorithms can help tailor and refine your content strategy to improve conversions, site traffic, and other key marketing goals.
What are Google search algorithms to consider when writing web content?
Google actually makes many changes to their search algorithm throughout the year, which may be upwards of a few thousand incremental changes. However, Google sometimes rolls out a significant algorithmic update that changes how marketers should approach new content.
Search Engine Journal does a great job of highlighting these major algorithms and explaining their impact on webpage indexing, page ranking, and other important factors. Here are a couple of examples of why Google algorithms are extremely important when creating new content:
- Panda – The Google Search algorithm that rewards higher-quality content with higher page-ranks. “Quality” in this case includes error-free, original, and detailed content that doesn’t rely on keyword stuffing.
- Penguin – A search algorithm that flags spammed content, and more specifically, targets websites that spam backlinks. The algorithm also rewards sites that receive back links from high-quality and authoritative websites.
- Pigeon – The Google Search algorithm that improves page ranking and SERPs for local businesses with strong organic search elements. Pigeon is a highly-important algorithm for similar local businesses to compete with one another.
- “Fred” – Fred is the own-all name for all quality updates on Google search , which was hinted with a tongue-in-cheek reveal back in 2017. However, Fred is the Google’s flagship initiative for promoting higher quality and less spammy content.
Google algorithms have a strong emphasis on quality. Allow SEO professionals to help with optimized content.
High-quality content is a crucial part of improving your business’s SEO, conversions, and online brand. Without strong content your website could potentially be at the mercy of Google’s algorithms.
If your content could use a quality improvement, or if you’re not sure where to start, call Boston Web Marketing at 857-526-0096. Additionally, businesses both large and small can get a free website audit, here, to see how we can help!