As 2019 is just around the corner, new trends are about to emerge that can significantly improve your online presence, but before you can start jumping on to these trends, it’s important for you to understand that the SEO techniques you are using now can play a key role for 2019. Ignoring these mistakes can hurt your SEO effort. Here are the common mistakes people often neglect.
- Speed is not everything
The loading speed of your site is one of the most influential factors for your ranking. And soon enough it will be for mobile searches as well. If you think about it, how often do we wait patiently for a website to load? Not very long, right? Now, think about when users visit your site, will they stay or leave?
Having a slow loading site will not only degrade the user experience but also decrease your conversions and even worse, go elsewhere to a competitive website. Fortunately, they are tools available that will build a report on your website’s loading speed and performance. Check out the tool yourself and see what you need to fix.
- Missing CTA on the site/landing page
We can’t explain how many times we’ve come across websites with no call to action buttons. The key to conversions is to ensure the visitors do not go anywhere. Nobody wants to see users entering a well-designed website with quality content but nowhere to click. We highly recommend adding CTA buttons on every page of the site so that the objective of every page is clear. Keep in mind, to add a little color of the CTA button should be visibly appealing, so it’s not blended with the page and mistakenly missed.
- Forgetting that voice search is coming
Voice search is the latest trend that will continue to grow over the years. If you have not started yet, now would be the perfect time to optimize your site for voice search in preparation for the new year. With more and more organizations investing in this field, shaping up your SEO towards voice search will keep you ahead of your competitors.
- Forgetting the basic SEO techniques
No matter how great your website, social media, and email newsletters may be, it will be all worthless without prioritizing any technical SEO to your site. Optimizing your site structurally should be done correctly to drive traffic and conversions.
Here are some common technical SEO mistakes that you should avoid:
- Duplicate Content
- Missing Meta Data
- Broken Internal Links
- Broken External Links
- Low-Quality Content
- 404 Errors
- Outdated Sitemaps
- Mobile users over desktop users
As many reports have shown, mobile users are overtaking desktop users. So it is becoming impossible to ignore. With that said, mobile optimization is a major key factor to improve the ranking position of your website. If your site is not mobile-friendly, you are losing a hefty amount of opportunities to reach our your target customers!