2022 is just around the corner, and search engines will inevitably change and update. Closely following updates and making sure you have the best SEO practices will surely benefit your company in the new year. However, if you have been struggling with your search engine results, there may be some errors in your practices that you have not realized. Here are some SEO mistakes that you should avoid in 2022.
Having quality, unique content is crucial for the benefit of your website. Search engines look for websites with relevant and informative content to facilitate a searcher’s experience. Therefore, if your content is poorly optimized, it may be affecting your search rankings. An example of bad content is thin content. The length of your content is crucial because you can appear more in search results. More information can benefit your rankings and direct more traffic to your website.
However, do not make the mistake of writing lengthy yet poorly written content. Searchers are still real people that read your information, so if it’s irrelevant or disengaging, your website’s bounce rate will increase. Additionally, do not duplicate content in an attempt to expand your posts. This can lead to a search engine penalty and negatively affect your rankings.
Website is Not Mobile Friendly
Nowadays, most searches are done on our smartphones. We have to pay extra attention to our website’s appearances on mobile devices because that can also affect our traffic and search rankings. Here are a few aspects that make your website non-mobile-friendly:
- Hard to navigate
- Links and buttons too close together (harder to click)
- Slow loading time
- Elements (text, images, buttons, etc.) not size-adjusted to mobile devices
It is best to run your website through a mobile-friendly test to ensure it works correctly.
Not Researching Keywords
Keywords are essential for your content to appear to your target audience. When users search with specific phrases, those words are considered keywords that search engines can match with similar information on a given website. You can use keywords to your advantage by plugging them in relevant areas such as your page titles, meta descriptions, and content posts. Nonetheless, do not stuff random keywords in an attempt to better your search results. If the keywords you use are not relevant to your website or what your target audience is searching for, you can get penalized. Research popular keywords related to your content to optimize your website.
In Need of SEO Help? Contact Boston Web Marketing
If you are still finding yourself struggling with your search rankings in 2022, our team of SEO specialists is here to help! We will help you grow your business and improve your website. Give us a call at (857)-526-0096. We look forward to hearing from you and getting started!