Whether you are new to Search Engine Optimization or have years of experience, we all started from the same point. Mistakes happen, and even the brightest people in the SEO industry have made errors in their lives. We’ve put together common mistakes you should avoid to achieve better results in 2020!
Putting Bots Above Humans
Trying to trick the search engines is now prohibited and you can be penalized for doing so. We still see people putting bots before humans by using ineffective tactics such as keyword stuffing, deceiving links, and many more. Nowadays, search engine algorithms are a lot smarter than before and can identify a web page using dirty tricks to rank well in search results.
Using Tactics Over Strategies
It’s great to see people establishing new ways to improve their SEO, but that doesn’t mean it will work for you. Many of us still don’t understand the difference between a tactic and a strategy, which has led to careless mistakes and poor performances.
Reading the Numbers Wrong
If you are failing to track your performance accurately, how will you know if you are making progress or even know where to begin making changes to improve the results? There are so many compelling free tools like Google Analytics and Search Console to help track your performances and allow you to increase, fix, or eliminate SEO strategies to improve your campaign.
Listening to Advice from Questionable Sources.
The Internet is a robust platform to provide all the information that we need to gain knowledge, but what if we are following articles being published by unknown sources? Keeping up to date with SEO means reading the top publications in our industry every day. Search Engine Land, Search Engine Roundtable, and Search Engine Journal have done a fantastic job of being the leaders in the industry. You can even check out your own site for tons of brilliant information by click here or talk to a rep from Boston Web Marketing!