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SEO: How Does it Work?

You’ve probably heard that SEO is crucial to increasing website traffic. Increasing your visibility in Google Search will increase the number of customers coming to your store, incoming calls, and online orders. SEO can help you rank higher and convert more visitors into customers. Learn how marketers do search engine optimization in this FAQ.


So, What Really is SEO?

Search engine optimization is also known as SEO. As a basic definition, SEO is making your website rank as highly as possible on Google for keywords related to your business or services/products. The trick is that you don’t want users to type in your actual business or website’s name. Users should find your website organically through keywords tied to what you provide. A higher search engine ranking will make your business more visible, resulting in more sales and traffic.


What is the Most Important Segment of SEO?

All SEO factors are important, but no one factor is the best. Links are important, but they must make sense. It is possible for them to help you gain a higher ranking, but they don’t provide a 100% guarantee. Long, poorly written posts won’t outrank short, keyword-optimized ones. On-page SEO refers to changes you make on your site that impact search engine rankings. You can boost your SEO by adding an XML sitemap. Off-page SEO involves strategies from your website, such as linking to pillar content. Understanding both concepts is essential to optimize your website to the fullest extent possible.  


What is One Implementation That Can Immediately Affect Your SEO?

The site structure, anchor texts, URL structure, and so on are all technical SEO factors. While those details matter, the backbone of SEO is quality content. Getting that right will simplify the rest of SEO. A well-optimized, relevant, and link-building piece of content is essential for cracking the first page of Google. When we talk about high-quality content, what do we mean?

When developing content, keep these things in mind:

  • It is still critical to use keywords, but context matters more. Search engines now analyze context and look for related secondary keywords that match the searcher’s intent.
  • Ensure your titles, meta descriptions, alt text on images, H tags, and URLs are clear and keyword-rich. These factors determine your site’s relevance, which helps it rank.
  • Relevance is more significant than length. Depending on the topic and direction of the page, Google says that the amount of content required varies.


Contact The SEO Experts at Boston Web Marketing!

You’ve come to the right place if you’re searching for additional support or guidance to implement the most vital SEO strategy for your business and website. Boston Web Marketing has some of the best SEO experts to assist you on this journey! For more information on how you can get started, please get in touch with us by calling (857) 526-0096 or emailing We look forward to hearing from you!

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