SEO Habits You Should Leave in 2019

With 2020 just around the corner, it is time to take stock of your SEO practices and focus on how you can improve your optimization. If your interested in learning how you can improve your site’s SEO in the new year, take a look at our blog for more information!

Creating Pages With Content That’s Too Similar

When trying to build out the content on your site, one of the most common practices for many optimizers is to try to build out content for every keyword on your site, even if it is only marginally different than content on a different page. This practice can end up sinking the rankings for your site by getting it flagged for duplicate content. Another issue that many optimizers run into when creating pages for their site is that when building new service area pages, they simply change the h-tags without changing much of the content. If these pages get flagged for being duplicate content, it will hurt the authority of the site.

Neglecting To Optimize Images

Another mistake that many search engine optimizers make, is not properly optimizing images. There are a variety of issues that can arise from not optimizing images properly. One of the biggest mistakes that optimizers make is failing to reduce the size of images which can slow down the speed of the site. If you have oversized images on your site, it will quickly reduce the speed of your pages. In addition to making sure that your images are properly sized, you should be sure to rename your images and write alt text to ensure the image is properly optimized.

Not Fixing Technical Issues

Finally, in 2020, be sure to stay on top of the technical issues that accumulate on your site!  There are a variety of issues that will come up, including slow page speeds, mobile page errors, redirection errors, & more! All of these issues can reduce the functionality and utility of your site, decreasing your site’s authority.  If you’re trying to improve your site’s SEO in the new year, try to stay on top of the technical issues that arise on your site!

Contact Us Today

If you need assistance with your companies digital marketing strategy, our team at Boston Web Marketing is ready to assist! You can reach out to our team today by calling us at (857) 526-0096 or by filling out our team’s online contact form! We look forward to hearing from you and assisting with your digital marketing needs!

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