If you are looking to improve your website’s online presence, you have to do SEO. A well-executed search engine optimization strategy is the core foundation of increasing organic search visibility in the Search Engine Results Pages (SERPS). Many SEO tactics were implemented before that are ineffective now or even worse, can cause your website to be penalized – it’s important to stay on top of your competitors and not fall into the trap of old SEO tactics. Here is a list of old SEO habits you need to avoid.
Writing Similar Pages
What was once effective is now harmful to your website, creating multiple pages with similar content and overloading target keywords is not a good strategy to use now and it has not been in a long while. For example, duplicating service area pages and changing the city name will push you further down the search results as it is deemed low-quality
Neglecting Harmful Technical Issues
Looking for new ways to optimize your website is great, it means you are going above and beyond to stay ahead of the game. Technical SEO is a great way to audit your site and find the fundamental problems to fix. However, if you do not fix the issue, it can hurt your search performance. Here are some examples:
- Improper use of redirects
- Slow page loading errors
- Mobile site errors
- Duplicate content
Not Optimizing Images
One of the most commonly neglected SEO strategies marketers forget to improve their visual search. As SEO professionals, we take advantage of every opportunity to show up in the search results. Adding a keyword with a descriptive text that best describes the image will give your site an organic growing traffic opportunity.
Not Testing or Trying Something New
There is always something to improve within your website as it’s important to be open to try something new that could make a difference to your search results. If you don’t do A/B testing you could potentially lose more money and customers. For example, every user to your site navigate a page differently, but how do we know that this is driving the most leads? A simple change of color, function, verbiage can make a significant improvement!
Not Understanding What a Client Does
One of the biggest mistakes someone can do if not paying enough attention to what the client offer which is essentially putting your client and their business at risk especially if you are writing any type of misleading content. It’s an overall bad experience you need to avoid.
While there are many more SEO habits out there we need to keep away from, it’s important to stay informed on what’s going on in the SEO world. It may be complicated but it’s not difficult to start from the very beginning and working your way up from there. If you are a business owner who is looking to improve your organic traffic and leads. We would love to hear from you. Contact today to learn more about our services at (857) 526-0096